Softbaits

EASY RIGGINGThe Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait Shifter jig heads to slide on and off quickly and effortlessly. No more worrying about threading baits...

NED RIG STYLESometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a fish doesn’t hit, reel in a foot or two of line, hop your rod tip a bit, and let it sink...

Lucky John's 3D Basara is a realistic next generation fish jig. This soft baitfish jig offers anglers a variety of different ways for catching fish. The Basara 3D jig looks amazing and its swimming action is very effective and sure to lure in the fish. This jig is an excellent choice for demanding anglers looking for a jig that both looks good and...