Softbaits

Perch Selection - Jörgen Larssons favorite colorsSweden's leading big fish expert Jörgen Larsson has handpicked his favorite colors on some of our top-selling perch lures. Simply rig them on the jighead of your choice and you are good to go. BabyBite SR & DR covers all depths between 1-4m and works great on a steady retrieve, but don't...

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...