Softbaits

Perch Selection - Jörgen Larssons favorite colorsSweden's leading big fish expert Jörgen Larsson has handpicked his favorite colors on some of our top-selling perch lures. Simply rig them on the jighead of your choice and you are good to go. BabyBite SR & DR covers all depths between 1-4m and works great on a steady retrieve, but don't...

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility. Hungry predators will simply inhale the lure, giving you...