Softbaits

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...

SLENDER SCOOP SHAD When you see the slender body profile of this shad subtly rolling and kicking on the fall and retrieve with help from its scoop paddle tail, it will be hard to believe that it’s not a real smelt. The finely crafted details of this lure work in tandem with the removable rattle in the tail that sends out an enticing clicking sound to...