Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

SLENDER SCOOP SHAD When you see the slender body profile of this shad subtly rolling and kicking on the fall and retrieve with help from its scoop paddle tail, it will be hard to believe that it’s not a real smelt. The finely crafted details of this lure work in tandem with the removable rattle in the tail that sends out an enticing clicking sound to...