Softbaits

A curly tail on a soft lure is nothing new, right? Wrong! We've pulled out all the stops to make this CurlTeez lure, one that you always want in your tackle box. The slim body profile perfectly mimics a baitfish and the tail springs into life on the slowest retrieve you can imagine, or on a fast wind back when you are trying to cover plenty of...

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...