Softbaits

The stickleback is the fatty and protein packed snack of choice for a wide range of toothy predator fish - and now you can fish one thanks to Westin. Stanley the Stickleback soft lure is a 3D scan of the real thing and can be fished comfortably in both saltwater and freshwater. Made from a super soft and flexible plastic, Stanley is just at home on a...

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...