Softbaits

The stickleback is the fatty and protein packed snack of choice for a wide range of toothy predator fish - and now you can fish one thanks to Westin. Stanley the Stickleback soft lure is a 3D scan of the real thing and can be fished comfortably in both saltwater and freshwater. Made from a super soft and flexible plastic, Stanley is just at home on a...

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

EASY RIGGINGThe Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait Shifter jig heads to slide on and off quickly and effortlessly. No more worrying about threading baits...