Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...