Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

Want to catch a big one? Then the BullTeez is the ultimate choice for big predators like pike and zander. The shad tail in combination with a slender wrist creates a seducing wriggling and belly-flashing action – even at low speed. Just this wriggling movement attracts and fools the really big fish into attacking the lure. BullTeez can easily be fished...