Softbaits

NED RIG STYLESometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a fish doesn’t hit, reel in a foot or two of line, hop your rod tip a bit, and let it sink...

Puts other shads in the shadow, ShadTeez is perfected down to the smallest detail. The deep body, slender wrist and wide tail create a rolling, belly-flashing swimming action - even at low speed, which leaves big predators spellbound. It's perfected for jigging, spinning and vertical fishing. By imitating a mildly wounded panicking fish,...