Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

Puts other shads in the shadow, ShadTeez is perfected down to the smallest detail. The deep body, slender wrist and wide tail create a rolling, belly-flashing swimming action - even at low speed, which leaves big predators spellbound. It's perfected for jigging, spinning and vertical fishing. By imitating a mildly wounded panicking fish,...