Softbaits

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig head ensures a perfect rolling action and that the lure will come up on retrieve. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple...

NED RIG STYLESometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a fish doesn’t hit, reel in a foot or two of line, hop your rod tip a bit, and let it sink...