Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig head ensures a perfect rolling action and that the lure will come up on retrieve. The Pro Peg body holder makes it possible to peg the body to the head with a toothpick, creating a very simple...