Softbaits

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

SLENDER SCOOP SHAD When you see the slender body profile of this shad subtly rolling and kicking on the fall and retrieve with help from its scoop paddle tail, it will be hard to believe that it’s not a real smelt. The finely crafted details of this lure work in tandem with the removable rattle in the tail that sends out an enticing clicking sound to...

WEEDLESS SWIMBAITThe Lunkerhunt Gambit Swimbait is designed to catch both saltwater and freshwater gamefish species. Its premium finish mimics a wide range of baitfish species, while the weedless hollow-body design allows it to run true around cover as well as in open water conditions. The Gambit is 4.5 inches long, weighs 5/8 oz and has a 5/0 hook ready...