Softbaits

Soft rubber surface lure — FROG. It is designed for angling in the roughest conditions, in heavily plant-filled water bodies, where the use of other lures proves unviable. The main intended target species —pike. The main method of guiding — light jerking of the lure with short intervals of 1-1.5 seconds. The strike should not be performed hastily in order...

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility. Hungry predators will simply inhale the lure, giving you...