Softbaits

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility. Hungry predators will simply inhale the lure, giving you...

Live worms are great bait in any Australian estuary, enter the Gulp! Sandworm, deadly on a wide variety of estuary and freshwater species and a whole lot easier to keep. Rigged using lightweight Nitro Bream pro jig heads and fished on structure such as boats and pylons, a slowly sinking Gulp! Sandworm wiggling its way down to the depths is irresistible to...