Softbaits

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

WEEDLESS SWIMBAITThe Lunkerhunt Gambit Swimbait is designed to catch both saltwater and freshwater gamefish species. Its premium finish mimics a wide range of baitfish species, while the weedless hollow-body design allows it to run true around cover as well as in open water conditions. The Gambit is 4.5 inches long, weighs 5/8 oz and has a 5/0 hook ready...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility. Hungry predators will simply inhale the lure, giving you...