Softbaits

Crafted and designed by Mads Grosell, the slim profile is inspired by a Bleak with big realistic soft eyes and perfect details. The long slender tail bridge with the T-tail paddle makes a vibrant tight kick and roll on the retrieve and drop. The slender body makes the lure perfect for working at depth and in current. The tool making handcrafted details...

3D River Roach Take the well-known power of the 3D Roach and bring it to your favourite river. Featuring incredible details from the scan of a real river roach, the intricate details of the lure are further complimented by Photo Print and strike-triggering scent. The specially designed paddle tail makes the lure kick and roll in a super lively fashion....

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility. Hungry predators will simply inhale the lure, giving you...