Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its hollow body design creates a super soft feel and a fluid action that no fish will be able to resist.With hundreds of micro legs surrounding the outside of the bait, the Sand Worm looks natural as it distributes subtle vibrations into the water,...