Softbaits

Our Pro Shads have made a serious impact since their introduction several years back and were now happy to announce our new colours in both the Natural and Firetail ranges. With the clarity of many venues all across Europe improving, predators are becoming increasingly more difficult to tempt and this is where our expertise proves invaluable! Our new...

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...