Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

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The Diving Kahara Frog's particularly designed head configuration allows it to swim underneath the water. It also produces an enticing splashing and popping sound as it swims through the strike zone appealing to lurking fish. What really makes this amphibian leap is the specially formulated soft plastic legs. The material is a dead ringer to the real...