Softbaits

EASY RIGGINGThe Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait Shifter jig heads to slide on and off quickly and effortlessly. No more worrying about threading baits...

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its hollow body design creates a super soft feel and a fluid action that no fish will be able to resist.With hundreds of micro legs surrounding the outside of the bait, the Sand Worm looks natural as it distributes subtle vibrations into the water,...