Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

BAIT JARInfused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar™ Lures feature a special technology that makes them more durable than other baits or soft plastics. Bait Jar Lures will not dry out in the sun and will maintain their performance both in and out of the water. All Bait Jars come packed full of baits and...