Softbaits

Fish the Magic Minnow from the shore or boat, fish it fast, slow on a steady retrieve or jigging – with a weedless design and great action in all speeds. The super soft body of the Magic Minnow gives the lure a life-like and natural swimming action with lots of vibration. The unique rigging system is fast and easy – you change the body in seconds. The...

EASY RIGGINGThe Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait Shifter jig heads to slide on and off quickly and effortlessly. No more worrying about threading baits...