Softbaits

For those anglers who only believe in deadbaits, the game is about to change. Westin's HollowTeez is a smartly-designed soft lure that allows you to have the best of both worlds - its hollow center is designed to have a real deadbait placed inside. This means that you get the incredible swimming action, attractive colours and durability of a lure,...

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...

NED GOBY Designed to mimic one of the favorite prey species of freshwater predators, the Savage Gear NED Goby is the most authentic Goby NED bait conceivable. We’ve salt-infused the Duratech soft plastic to optimize the Goby’s buoyancy, and the NED Goby in action is truly nearly impossible to distinguish from the real thing.