Softbaits

The humble bloodworm is part of the staple diet for just about every kind of fish - think of it as the bread and butter of the fish world. So, we sprinkled some of our magic Westin-dust on this iconic bait, you can expect it to be a fantastic fish catcher. BloodTeez, a supersoft, flexible and incredibly life-like soft lure that has been pumped up in size...

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its hollow body design creates a super soft feel and a fluid action that no fish will be able to resist.With hundreds of micro legs surrounding the outside of the bait, the Sand Worm looks natural as it distributes subtle vibrations into the water,...