Softbaits

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its hollow body design creates a super soft feel and a fluid action that no fish will be able to resist.With hundreds of micro legs surrounding the outside of the bait, the Sand Worm looks natural as it distributes subtle vibrations into the water,...

Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Cannibal shad has an amazingly lively action on both the drop and the retrieve. It’s a hugely versatile lure that can catch perch, trout, pike, zander, catfish, cod and more. The colour range has been revamped, and...