Softbaits

NED RIG STYLESometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a fish doesn’t hit, reel in a foot or two of line, hop your rod tip a bit, and let it sink...

Designed to perfection, the Lunkerhunt Bento is one of the most realistic baitfish imitators on the market. The Bento features a lively tapered split tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Bento to come to life with the slightest...