Softbaits

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...

Joco Shaker Super Floating is a lure with a classic shape of a shad and ribbed surface of the body. This is the first lure from the Lucky John series of Floating Soft Plastic System material. The material of the lure has extremely low density and, therefore, it is lighter than water. The lure will retain its floating properties even after its use on...

Lucky John's 3D Basara is a realistic next generation fish jig. This soft baitfish jig offers anglers a variety of different ways for catching fish. The Basara 3D jig looks amazing and its swimming action is very effective and sure to lure in the fish. This jig is an excellent choice for demanding anglers looking for a jig that both looks good and...