Softbaits

NED RIG STYLESometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it seems they just don’t want to bite. Cast it out, let it sink to the bottom, and wait for a few seconds. If a fish doesn’t hit, reel in a foot or two of line, hop your rod tip a bit, and let it sink...

Claes "Svartzonker" Claesson is one of the most prominent lure makers in Sweden and his brand Svartzonker is very respected throughout the Nordic countries, and for good reason! He has been consistently churning out very effective lures that have reached nearly cult-level popularity especially among pike anglers. The McRubber is the hottest new thing in...